Luton Town KIT LAUNCH 2019/20
For the Third year running Silver Birch Creative have delivered the kit launch campaign for Luton Town FC.
The goal of the campaign is to create awareness and hype around the kit release. This year the shoot was focused at their home ground Kenilworth Rd. A traditional stadium steeped in history with loads of character. We had a specific brief which related to graffiti walls within the concourses that we utilised for the shots. We mixed up the images creating street athleisure poses and the full-on PR sponsorship styles. What was refreshing within this shoot was the inclusion of one of the female players. It added completely new energy and vibe to the campaign.
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Professional Photography and Art Direction • Campaign Advertising Graphics
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