FrontRow Juno Campaign

Established in 1963, FrontRow’s award-winning technology helps 20,000+ schools in over 50 countries communicate effortlessly. In the classroom, they improve outcomes with elegant digital audio technology for media and voice, AV control, and lesson capture. Networked, your classrooms can form a powerful unified platform for paging, intercom, bell scheduling, and critical emergency response.

FrontRow's existing marketing appeal is to predominantly American / Canadian / Australian customers and the company are acutely aware that the UK needs it’s own unique approach.

Silver Birch Creative were appointed to create a style / campaign that was appropriate for the British market to sell one product inparticular, the Juno.

The Juno is NOT just a classroom speaker, it is like having another member of staff. Benefiting students, teachers, heads, governors and grades, Juno provides amazing digital sound quality and gets the whole class involved by filling the room with sound and microphones for the kids to interact.

The system has revolutionised classrooms all over the world for over 35 years and is now looking to do the same in the UK.

Our answer was to create Bob.

An illustrated / animated non gender specific, cuddly character who champions the Juno and engages everybody in a friendly, non-corporate way.

Focussing primarily on those who benefit the most [the kids] but also engaging and demonstrating the product for the teachers, our big blue friend brings fun and enthusiasm to education.
The character gets involved in as much as possible, keeping the message interesting, warm and fuzzy.

A life sized mascot creates a buzz at demonstrations and exhibitions.
Merchandise for the kids
Little cuddly toys, T shirts, Stickers, Space Hoppers, Plasticene ‘Bob’ kits etc.
Live action / Animation
Bob and a teacher discuss the benefits of the Juno - standalone advert?
Animated GIFs for the website / Social Media
Exhibition Graphics, Pull Up Banners etc
Retouched Photographs - adding Bob to real scenes