We were thrilled to be approached by Charles to revive Burrows & Sturgess, a soft drinks brand founded in 1850 that quenched Derby for over 100 years!
The brief was to respect the heritage of the company and create a sophisticated alternative to the usual soft tipples available when you’re drinking non-alcoholic. Put simply we needed to reflect Burrows & Sturgess being a superior soft drink with intriguing and exciting flavour combinations along with its heritage.
We initially designed 3 options, experimenting with the balance between traditional and modern, eventually deciding that the elaborate illustration style of the 1850’s.
We used pencils rather than pixels to draw the Derby Ram, Rose and all the swirly filigree surrounding it.
Working closely with the new owner, every detail has been carefully considered. Ornate hand drawn images, including the Derby Rose and Ram, are woven together in the Victorian style.
The lip-smacking fusion of old school graphics, plus crisp, modern flavour combinations make for a product that looks as good as it tastes.
We’ll drink to that.
WHAT THE CLIENT SAID
The Birch team are simply great; they’re professional, a lot of fun to work with and they delivered a fantastic result at the end of the project. The approach was one of fluid conversations and iteration of the design as we moved in on the final version. I think this way of working is a function of their innate desire to really and truly understand the needs of their client ensuring that the outcome is nothing short of exceptional