Shape psychology

We’re surrounded by shapes every moment and often absorb them subconsciously and every shape will elicit an emotional response.

For example triangles say power and energy, circles are synonymous with community, unity and perfection. Then there’s rectangles which impart trust, order and uniformity and squares providing proportion saying safety and security. Which leads us onto Silver Birch’s shape, our hexagon; it’s a symbol of harmony and balance, it’s found in the structure of DNA and it’s one of natures strongest shapes. That's why we selected the shape for our branding.

It’s incredible to think that a shape will change or impact the perception of your brand by your audience …