In The Lab
The company name 'In The Lab' conjures up so many preceded ideas about what the company actually does. Beauty Aesthetics wasn't first on the list.
But the more we let it settle in, the more powerful we thought the name was. It set the scene for the cleanliness and clinical feel we executed. We sat and listened to the client's vision and it was all about women's empowerment, hence the ThunderBolt icon becoming a strong element within the design. The colour palette of Dusky Pink, Grey and White add that timeless and sophisticated feel required. It is still early days for this start-up, but the brand foundations are set. As they grow, the more the brand identity will play a bigger part in their marketing and visual experience.
Brand Identity, Advertising, Brand Assets, Social Media Graphics.
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