This sportswear venture has a great name, but one that was tricky to use; IGSD
The phrase that the letters spell [I Get Sh*t Done] perfectly reflected the positive attitude of the company, but they didn’t want to literally spell it out, especially as they had a kids range.
Just using the 4 letters felt very corporate, lacking in energy, without the personality of the people involved and the clothes they produce.
Instead of seeing the 4 letters as a problem, we saw an opportunity and made it the feature of the brand.
Phonetically spelling out the letters created a more quirky and memorable brand name.
EYE - GEE - ESS - DEE.
To compliment the spelling of ‘I’ [eye] we added a stylised eye icon as the visual element of the brand.
Branding, Stationery, Clothing ideas