For the fourth year running Silver Birch Creative have delivered the kit launch campaign for Rotherham Utd. The goal of the campaign is always to create awareness and hype around the release. Budget and time can be precious so we have to maximise both. We utilised the stadium once again as the backdrop to the photos using the concourse, pitch and upper stands to give variety within our selection. The style of photography wherever possible is relaxed but with a touch of attitude when needed. 

The outcome is we have the perfect mix of images for creating the promotional advertising graphics plus PR sponsorship styles.
The first push was to create animated gif adverts to send out via social media. This was done by teasing out each kit over a 3 week period.
We then follow this up with advertising posters for web and external windows and future programme adverts.

We make sure there is a consistent brand theme running throughout the campaign which is harmonious to the kit style but staying true to the heritage of Rotherham Utd. 


Read more about our skills as a leading sports branding agency.

Projects Completed

Concept Campaign idea, Graphic Design, Photography/art direction, Advertising, Social Media Graphics, Animation


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