Myasthenia is a rare, long term condition that causes muscle weakness. It can affect anyone and can be fatal.
Myaware is a charity that provides care and support for sufferers and their families, funding treatment and research to find a cure.
The company has a great reputation but needed a consistent and cost effective way to ‘brand’ itself - something versatile that could be used over all mediums. Not a rebrand, but something to help make Myaware more instantly recognisable.
A simple illustration style was introduced to keep a fresh, positive feel, introducing splashes of colour to newsletters, fundraising campaigns etc.
We are continually building up a library of people covering gender, age, race etc in lots of everyday poses and situations to illustrate that the condition can affect anyone.
Bespoke Illustration, Promotional Videos, Marketing Items, Annual Reports, Newsletters.