The Beauty Guild
As part their 25th anniversary, the Beauty Guild asked us to ‘reinforce’ their brand.
Long established as market leaders, the task was to give them more visual presence and attract more business without alienating existing customers. Be bold, but subtle.
Our answer was to bring their cool lower case ‘g’ to the fore and inject a little more vibrancy into the colour. Oversized letterforms dominate print adverts and animated versions inject personality into digital campaigns.
A ‘big G’ prop was used in staff shots and copylines like ‘OMG’ and ‘G-Whizz’ helped to reinforce the brands energy and character.
Always nice to hit the g-spot!
Brand evolution, Advertising, Copywriting, Photography, Animation
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