Franca is a qualified Hypnotherapist, Counsellor and Mind coach… she is Advance Hypnotherapy and is one smart woman.
But her branding didn’t reflect her talents.
The feather became the icon for the brand, representing delicacy and lightness of touch that Franca uses when plying her trade.
The illustration isn’t a ‘perfect’ feather with all the filaments neatly in place.
This slightly messy depiction of such a beautiful object is a nice therapy metaphor.
Branding, Stationery, Website
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