Rotherham Utd Kit Launch 2018
Rotherham Utd, recently promoted back to the Championship after winning the League One Play-Offs in May, once again appointed Silver Birch to handle the creative and design for their kit launch promoting the home, away and alternate away shirts. As normal we try and break away from the typical football shots. We go for the more relaxed fashion photography style. We utilised three areas in the stadium to give diversity to the collection. Time is precious with the players so we have to be focused and organised. We created a dynamic graphic design concept to compliment the images. This resulted in a high end finish to the adverts which was well received by the club and fans.
Concept Campaign Idea, Graphic Design, Photography, Advertising, Social Media Graphics, Animation.
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