Shanks Pony... Huh? We learned something when developing this brand...
So, to ride shanks pony means to walk! Ideal for a company offering all manner of trips, guides and exercises in the beautiful Peak District.
The client loved the idea of a dictionary definition of SP as the first step in promoting their pursuits. The brand typography features a simple compass icon reflecting the nature of the business, giving a visual element that can be used alongside stunning photography of the region.
Shanks’ Pony (n.) (Idiomatic, UK, Australia - believed to be of Scottish origin) One’s feet or legs, regarded as a means of transport.
Brand Identity • Promotional Material • Business Cards
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