Craven Cottage Events
Fulham Football Club asked us to create a new brand promoting the ground as a venue in it’s own right. Craven Cottage Events was to offer this riverside location for all manner of corporate and social events. Football was incidental so the identity was to be unrelated to the Club’s brand.
Our answer was to use stylised ‘C’ ‘C’ and ‘E’ letters combined into concentric circles to suggest ripples in water as a subtle reference to the river.
The concentric concept becomes a secondary visual theme that can be used for patterns and backgrounds to reinforce the idea.
Identity Design • Signage • Website Design
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