After a successful Kit launch campaign in 2016/17 The Millers invited us repeat last year’s success. They know that we understand the club, the game, and most importantly, the fans.
SBC offer more than the standard chest-out hero shot. We applied a more edgy, urban style, adding depth and humanity to the images.
Not just people wearing football kits, they are individuals with their own backstory and character. We drafted in the support of Stuart Wood, a seasoned professional photographer who knows how capture a story in a split second.

The combination worked perfectly and the club loved the images we created.


We were recommended to The Hatters after seeing our previous kit launch work. A polished, fashion style was the brief from the club. so we knew just the lensman to help, fellow Bondholder,
Mr Mark Averill. Mark works closely with us on all our Fashion shoots for Local Mens fashion brand MrShaw so the partnership is formidable.

We created pre and post match scenarios, helping the players feel relaxed and confident. Time was tight so it was essential that the players got in the groove quickly.
Clear direction and a strategy is vital in both photography and football, and with thorough preparation we got a great result.

Whatever the level these teams compete at, SBC make sure their promotional campaigns are premier league.

MD Karl said: Football is in my DNA, I understand it as a player and a fan, so when it comes to applying creativity to these campaigns I love it. It’s testimony to SBC that we’ve been asked again by Rotherham Utd and recommended to Luton Town FC. We love football from grass roots up and our goal is to engage with fans through well executed visual communication. We get what it means to be a fan. As everyone knows their team is the greatest football team the world has as ever seen… 

We are looking forward to our continued success within the sporting arena… bring on the 2017/18 season.